In May 2019 we launched the “Empathy Box” campaign with Microsoft and selected partners. Microsoft was looking for innovative ways of bringing empathy to the digital environment and create awareness of cyberbullying. The target groups of the campaign were students/children, parents, and teachers. As the Lead Designer, I created the visual brand identity and concept, including web design, illustrations, storytelling concepts for digital marketing and marketing materials.
Read more at:
www.empatiapakkaus.fi
Results of the case and in depth info about the campaign process:
https://jussisalolainen.wixsite.com/empatiapakkaus
Read more at:
www.empatiapakkaus.fi
Results of the case and in depth info about the campaign process:
https://jussisalolainen.wixsite.com/empatiapakkaus
Campaign logo.
Animated campaign logo.
Preliminary concept visual.
Sample pages from whitepaper document.
Character designs for younger target audiences of the campaign.
Website mockup.