Tampere Tramway (Tampereen Ratikka) was looking for a partner for their long-term marketing communications.
For this client's winning concept my responsibilities were art direction and creative copy. I worked as a concept designer and art director in the monthly client activities, working directly with the client.
For this client's winning concept my responsibilities were art direction and creative copy. I worked as a concept designer and art director in the monthly client activities, working directly with the client.
Preliminary concept visualization. 'Lajinsa ensimmäinen' (First of its kind) represented
the marketing communication of the first of 19 trams coming to Tampere.
Campaign visual for abribus design.
Campaign visual for animated ad.