In 2018, the entire Outotec personnel was invited to their value renewal process. My task was to create a visual concept for their chosen values and illustrate them, to allow them to work globally in different cultures. To create a strong connection to Outotec’s brand, I used forms directly from Outotec’s logo in illustrating their values, by creating an emotively strong, non-human character.
All Values together.
Care For The Customer.
Foster Renewal
Perform Together.
Take Ownership.