The use of snus has been growing steadily amongst Finnish youth during the past years. Finnish Cancer Association's brief was to find ways to inform parents on the matter and see the importance of preventive actions. A clear, simple concept with clean & innocence evoking visuals won the client's heart over.
My role for this campaign was art direction, creative concept, and tagline.
Storyboard for social media ad.
SOME ad: Animation & Script
Campaign concept visuals.
SOME ads for Instagram & Facebook