The Finnish Business School Graduates serves its members in every turn of their careers and speaks for the business school graduates in working life, society and education. Their campaign '#mitäjos' encouraged fathers to spend more of their paternity leave with their children.
Read more at (only in Finnish): www.ekonomit.fi/perhevapaauudistus
Read more at (only in Finnish): www.ekonomit.fi/perhevapaauudistus
Campaign Symbol: Design
Print ad: Creative Concept, Art Direction.
SOME visuals: Creative Concept, Art Direction